
As most all of you scholars recognized during our Mass Media Analysis, the distinctions between news and political organizations continue to be blurred.
The debate continued last week, when MSNBC host Keith Olbermann was been placed on indefinite suspension without pay in the wake of a Politico report (
11/5/10) that revealed Olbermann had donated $7,200 to three Democratic candidates, in violation of NBC's standards barring employees from making political contributions.
The Christian Science Montitor reports that Olbermann will be back on the air Tuesday, after a
two program suspension for contributing to Democratic candidates during the 2010 election in violation of NBC News policy.
But the debate over what standards should apply to cable personalities who cover politics is likely to continue as the distinction between news and political organizations continues to blur.
“Neither Fox nor MSNBC is really a news organization, at least not in the traditional sense,” American Journalism Review editor Rem Rieder wrote Friday on his blog. “They preach to the converted, they fire up the base.”
As Mr. Rieder noted, “The situation is dicier in MSNBC’s case because of its relationship with NBC News, which remains in the news business.”
The suspension, which took effect Friday, triggered a sizable protest from Mr. Olbermann’s audience, MSNBC’s largest. An online petition calling for his return, organized by the Progressive Change Campaign Committee, had gathered more than 300,000 signatures by Sunday, the Associated Press reported.
http://www.csmonitor.com/USA/Election-2010/Vox-News/2010/1108/Debate-on-politics-and-news-doesn-t-end-with-Olbermann-s-suspensionFAIR (Fairness & Accuracy in Reporting) reported on other blurred media/political contributions:
A journalist donating money to a political candidate raises obvious conflict of interest questions; at a minimum, such contributions should be disclosed on air. But if supporting politicians with money is a threat to journalistic independence, what are the standards for Olbermann's bosses at NBC, and at NBC's parent company General Electric?
According to the
Center for Responsive Politics, GE made over $2 million in political contributions in the 2010 election cycle (most coming from the company's political action committee). The top recipient was Republican Senate candidate Rob Portman from Ohio. The company has also spent $32 million on lobbying this year, and contributed over $1 million to the successful "No on 24" campaign against a California ballot initiative aimed at eliminating tax loopholes for major corporations (New York Times,
11/1/10).
Comcast, the cable company currently looking to buy NBC, has dramatically increased its political giving, much of it to lawmakers who support the proposed merger (Bloomberg,
10/19/10). And while Fox News parent News Corp's $1 million donation to the Republican Governors Association caused a stir, GE had "given $245,000 to the Democratic governors and $205,000 to the Republican governors since last year," reported the Washington Post (
8/18/10).
Olbermann's donations are in some ways comparable to fellow MSNBC host Joe Scarborough's $4,200 contribution to Republican candidate Derrick Kitts in 2006 (MSNBC.com,
7/15/07). When that was uncovered, though, NBC dismissed this as a problem, since Scarborough "hosts an opinion program and is not a news reporter." Olbermann, of course, is also an opinion journalist--but MSNBC seems to hold him to a different standard.
So what do you think? Is Olbermann a journalist? If yes/no should he be able to give to a political candidate. And finally, is the media liberal, or conservative? I guess we need to used the Watergate press catch phrase and just, "Follow the Money."