What did he say?

So just what did the President say in his State of the Union Address?

Fast Company did a nice job breaking down the speech, and the response rhetoric through the use of wordle word clouds. The winner People (30 times), followed by Jobs (25).

Last night President Obama gave his State of the Union address, and how could we resist? We had to run his words through our usual text analysis process and dig into the speech.

The annual presidential address to Congress is key for each incumbent: It reveals their stance on recent news items and hot-topic issues, and its reception by politicians and the public can be regarded as a barometer of how well the President is doing--both from a political and personal standpoint. What were people expecting Obama to say? There was anticipation he'd make a call for more "civility" in U.S. life, as several presidents have done before him, in the wake of the Tucson shooting. And he did: "Amid all the noise and passions and rancor of our public debate, Tucson reminded us that no matter who we are or where we come from, each of us is a part of something greater -- something more consequential than party or political preference."

Speculation also surrounded how Obama would tackle the healthcare issue--forever embroiled in a bi-partisan political war.

But what were Obama's most used words throughout his speech? One was "People," people. He said it 30 times--clearly the people of the U.S. are on his mind, and he wanted to personalize his address to appeal to the population. "New" beat "people" by with a count of 33, but that's nothing new--presidents like to talk about the new changes and improvements they've made, and are going to make...if they can.

Then came "jobs," with 25 uses. Employment and unemployment are hot-topic items, and Obama obviously wanted to highlight his stance on the matter with his fellow politicos and the public. The U.S.'s "workers" popped up just six times, but "work" was used 21 times--things have to work, as do people, if Obama is to win re-election, eventually. "Make" is prominent in the wordcloud too--probably because you have to make changes to make things work.
Interestingly "government" popped up 18 times, suggesting Obama is acutely aware of the responsibilities, frailties and issues of the governing machine. "Years" was a prominent word, suggesting that Obama was trying to distract listeners from being critical about short term government slip-ups, or political news that's just of the moment.

And then we glance at the rest of the wordcloud and see something interesting: There's no real standout phrase other than these fairly unexciting words. We don't see "defense" or "Afghanistan" or "Iraq," and there's no "need" or "must" or "sorry" or even many "promises." "Innovation" barely gets a look in, and only slightly beats "technology." We're missing the word "science," which is a shame as Obama piqued our interest by promising a science-friendly term in office, and a future-focussed one too. "Future" did get used 15 times, but "tonight" was used 13 times, which devalues the promise of futuristic thinking somewhat. Even "healthcare" isn't prominent in the wordcloud.

Compare the wordcloud to Obama's SOTU from last year:

You can see that in 2010 Obama was happy to talk about "America" and his fellow "Americans" as well as generic "people," but that he also mentioned the "economy", "businesses," "families" and energy. "Health" and "reform" are in the mix too. A more resolute, issue-centric speech.
Then glance at this, the wordcloud of the response to Obama's 2011 SOTU speech from Minnesota's Michele Bachmann (a key Tea Party figure, let's not forget):