Wednesday, November 21, 2007

Jay-Z: It's no longer all about the Benjamins

Forbes.com reports that in his latest video Blue Magic rapper Jay-Z raps about "spending my bread" but for the No.1-ranked Forbes Hip-Hop Cash King, his bread is made from European yeast. (Remember EMILY -- Early Money is Like Yeast)

No longer "All about the Benjamins," near the start of the video, Jay-Z flicks through a wad of 500 Euro notes.



From the Forbes article:

"You can't blame the rapper for suddenly favoring the currency shared by 13 European nations. The euro has been gaining relentlessly against the dollar in the past few months, reaching highs of $1.475 and making an American's purchase of European goods like Courvoisier cognac, or--if the rumors were true--a stake in the British Premier League soccer team Arsenal, increasingly expensive.

The euro is predicted to hit $1.50 in the coming months. Jay-Z (a.k.a. Shawn Carter) may be wishing he sold his Rocawear apparel label to Iconix for euros, instead of $204 million, last March. "


When we ge to the comparative section of the course, we will learn how the real economy in Russia demands payment in American dollars to purchase a new car. The question here is in an increasingly global economy, are we are going the way of the duma?

By the way, Jay-Z brought in $34 million in 2006. That's about 23 euro.

Could Fiddy Eurocent be next?




1 comment:

Anonymous said...

At some point in the far future, I have no doubt there will be one single currency for the entire world. But don't think the dollar is in for oblivion. Over a century after Great Britain fell from its spot as the Number One Economy, the pound remains one of the most respected forms of currency in the world. I have to say though, we have to get this excessive welfare and pork spending under control!